Small Business Website Service in Detail
This page is designed to provide a feel for the small business website service offered, how the service works & what to expect as a client.
A small business website service to meet the web marketing needs of small business people. Do you sell your product or service to your local community? Are you based within a 20-mile radius of Brighton & Hove? Would you like to outsource the hosting, design, build, search engine optimisation and future development of your website? This is a true end-to-end managed small business website service. Everything is taken care of. Once we have agreed on the initial design, structure and content of your website you can get on with your business, knowing that all aspects of your website are being taken care of.
Building Your Website
The service is highly personal and tailored to meet the needs of individual businesses. The steps for developing each new Client website are:
- Meet to discuss your business and your aims for the website.
- Consider the style of website, colours and layout style.
- Scope out the content requirement.
- Select the best keywords and key phrases for your site.
- Consider obtaining back-links to your website from the websites of suppliers or trade bodies.
- Select and buy the domain name for your website (www.yourbusiness.co.uk).
- Decide on the page navigation structure of the website.
- Prepare the text and images.
- Review website design drafts.
- Build the website pages, check content and test the website.
- Optimise website for Search Engines.
- Create Google Business Places profile.
- Launch the website.
Managing Your Website
The web is an ever-changing environment. New competitors for your Google ranking appear. Website technology changes. Security issues arise. For these reasons alone, website management is vital. Here is an outline of the actions applied to your site.
Daily Each morning I log in to my WordPress management system to check for updates to the various elements of the websites under management. Any updates are checked and applied.
Weekly I check the Search Rankings system to check for any significant changes in keyword rankings. If there are any, I will investigate and schedule a detailed review and think about content changes which may be needed.
Monthly I divide the month into 20 working days and schedule a different Client website to each day. Typically I will carry out any maintenance tasks I have scheduled for each site on the allotted day.
Ongoing There are always new tools and techniques to know about and evaluate. Google frequently updates its search engine rules. As I identify changes which will develop any of my websites, I schedule the work.
What Happens after Launch?
Once your website has been built, signed-off and launched, the ongoing website management and search engine optimisation begin. During the building stage, the pages will have been optimised for search.
Depending on how competitive your business sector is on the search engines, it will take somewhere between two and twelve weeks for your search terms to show on the front page of Google.
Using various tools, including Google Analytics and a paid for web ranking service the content to your pages is tweaked to ensure the best rankings for the chosen search terms
Embracing the concepts of Total Quality, this service is built on "going the extra mile" and Continuous Improvement. My business model includes limiting the number of Client to a maximum of 20. I will also only work on one new project in any four week period. The combination of these elements ensures that each new Client's website has my undivided attention for the build and initial search engine optimisation. The 20 Client limit ensures that I have more than enough time to work on the maintenance and development of every website every month. Going the extra mile / Continuous Improvement means that if I find a better way of doing something on a website, I implement that, without charge.
On contacting John I was soon meeting up at his studio to discuss ideas and website format. His expertise was soon apparent, as he advised on the best ways to display the website online and more importantly, enable potential clients to find my business online. Up to the minute software updates, site optimisation, help and support from John is ongoing in a professional manner. I now link my Mystove website built by John, with my Checkatrade page, a winning combination that attracts many new sales! Excellent..well recommended!!
Phil Leworthy, Director