Google had an 87% share* of the UK search market in October 2016. As a service provider to local UK businesses, we care most about changes in Google's search. That's not to say we ignore Bing which is growing rapidly in the US market.
There are two major changes in Google search coming in 2017.
Accelerated mobile pages is a Google initiative, although it is an open source project. It is rolling out now and is something SBW will be implementing over the coming months. Once we have got our heads around the technology.
The idea of websites being mobile friendly is not new. Responsive design first became good practice a few years ago. Since November 2014, Google has been labelling websites as 'mobile friendly in their search results.
A web page is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped.
In April 2016 mobile friendly became a ranking factor. From May 2017 it will become a major ranking factor.
If you want to check whether your website passes the test, visit Google 'Is your web page mobile friendly?' web page
Google currently has around 75%